Campaign Development & Oversight:

• Plan, implement, and manage marketing campaigns across various channels (digital, social, email, etc.).
• Ensure campaigns align with business goals and are executed on time and within budget.

Project Management:

• Oversee day-to-day marketing operations and ensure teams stay on track with deadlines.
• Act as a point of coordination between in-house teams, freelancers, and agencies.

In-House Team Management:

• Supervise and provide direction to marketing team members (designers, content creators, etc.).
• Conduct regular check-ins to ensure alignment on priorities and performance goals.

Agency & Vendor Management:

• Work with external vendors and agencies for services like SEO, PPC, web design, email marketing, and PR.
• Serve as the bridge between the client and third-party providers to maintain consistency.

Performance Tracking:

• Establish KPIs and track the effectiveness of marketing initiatives.
• Provide regular performance reports and actionable insights to stakeholders.

Optimization & Iteration:

• Adjust campaigns and tactics based on data and feedback.
• Focus on continuous improvement to maximize ROI.

Goal-Oriented Plans:

• Develop short- to mid-term marketing strategies tailored to the company’s current needs.
• Focus on actionable items with measurable outcomes, such as lead generation, sales enablement, or brand awareness.

Audience Targeting & Messaging:

• Refine target audience profiles and ensure marketing efforts are aligned with customer needs.
• Develop marketing messages and creative briefs for campaigns.

Budget Oversight:

• Help allocate marketing budgets to the most impactful initiatives.
• Monitor spending and recommend adjustments to improve cost-efficiency.

Technology Implementation:

• Identify and implement tools and platforms (e.g., email marketing software, analytics platforms) to enhance marketing performance.
• Develop marketing messages and creative briefs for campaigns.

Flexible Expertise:

• Providing senior-level marketing direction without the long-term commitment of a full-time hire.

Scalable Solutions:

• Tailoring efforts to the business’s current stage, whether they’re scaling up or optimizing existing efforts.

Cost Effective Solution:

• Instead of paying a Marketing Director or CMO 60k-180k a year…I come in at just under 50% of that for 10-12 hours a month.

If you possess any inquiries, queries, or are interested in conversing about how we can contribute to the expansion of your business, please feel free to contact us.